Kenan Abdulghani    

I create hyper-realistic immersive worlds through craft excellence.

Hush & Hush - Deeply Rooted FilmWith an elevated, science-led aesthetic, the campaign highlights the power of pure, physician-curated formulas, delivering a lush, restorative visual story that goes beyond the surface.

Role: Art Direction, Key Visual Development, Set Design, Lighting, Texturing.

Credits: Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, Animation: Rafa E. Garcia, 3D Modeling: Ryan James.


SkinCeuticalsSkinCeuticals’ seasonal campaigns were designed to seamlessly align with each season while upholding the brand’s signature luxurious, clinical look. Each visual placed the product at the forefront, surrounded by sleek, medical-inspired elements—such as pristine white backdrops and scientific props—reinforcing the brand’s authority in science and professional skincare.

 Role:Art Direction, Set Design, Key Visual Development, Lighting & Texturing.

Credits: Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, 3D Modeling: Ryan James.
Moroccanoil - A Journey in Every Drop FilmThis campaign was designed to take viewers on a transportive, dream-like journey, immersing them in the world of argan oil-infused beauty. With a focus on sensory appeal, the visuals celebrated the key benefits of the Treatment and Light products, capturing the essence of luxury and escape. Every element was designed to evoke the richness of the product, creating a captivating experience that invites you to fall in love with Moroccanoil all over again.

 Role: Art Direction, Set Design, World Building, Key Visual Development, Lighting & Texturing.

Credits: Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, Animation: Rafa E. Garcia, Priz, 3D Modeling: Ryan James.


Stila The Stila e-commerce campaign delivered visually captivating product images and swatch variations, designed to reflect the brand’s bold, modern aesthetic. The visuals mirrored the true-to-life textures and colors, elevating the shopping experience and drawing online shoppers into Stila’s world.

 Role:Art Direction, Set Design, CG Production, Key Visual Development, Simulation, Assets Creation, Lighting & Texturing.

Credits: Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, 3D Modeling: Ryan James.


Perrier JouetEach element of this campaign artfully echoed the brand’s iconic anemone motif, reflecting its commitment to sustainable winemaking and its century-old passion for artistry, creating an immersive, luxurious experience that brings the spirit of Perrier Jouet to life.

 Role:Art Direction, Set Design, Assets Creation, Key Visual Development, Lighting & Texturing.

Credits: Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, Danny Meese, Animation: Rafa E. Garcia, 3D Modeling: Ryan James.


Dark & LovelySet against a backdrop of floating compositions and gentle, glowing colors, the campaign highlights the remarkable synergy of rice water, aloe vera, and avocado. By blending traditional and contemporary beauty rituals, it powerfully conveys the mist’s promise of 24-hour hydration and lightweight strength, while emphasizing Dark & Lovely’s nourishing and restorative attributes.

 Role:Art Direction, Set Design, Key Visual Development, Simulation, Assets Creation, Lighting & Texturing.

Credits: Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, Animation: Rafa E. Garcia, 3D Modeling: Ryan James.
IT CosmeticsRooted in the Chinese proverb that suggests complete transformation through “magic powers,” the campaign’s theme, “Transform to Glow,” resonates throughout. Higher contrast colors inject drama, while the varied yet consistent color expressions showcase the unique benefits of key products. A special Valentine’s promo bundle adds a romantic touch, inviting consumers to gift the transformative magic of IT Cosmetics to their loved ones.
Role:Art Direction, Set Design, Key Visual Development, Simulation, Assets Creation, Lighting & Texturing.

Credits: Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, Animation: Rafa E. Garcia, Priz, 3D Modeling: Ryan James




Based in Amsterdam, available worldwide.
 

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