Dark & LovelySet
against a backdrop of floating compositions and gentle, glowing colors,
the campaign highlights the remarkable synergy of rice water, aloe
vera, and avocado. By blending traditional and contemporary beauty
rituals, it powerfully conveys the mist’s promise of 24-hour hydration
and lightweight strength, while emphasizing Dark & Lovely’s
nourishing and restorative attributes.
Role:Art Direction, Set Design, Key Visual Development, Simulation, Assets Creation, Lighting & Texturing.
Credits:
Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, Animation: Rafa E. Garcia, 3D Modeling: Ryan James.