IT CosmeticsRooted
in the Chinese proverb that suggests complete transformation through
“magic powers,” the campaign’s theme, “Transform to Glow,” resonates
throughout. Higher contrast colors inject drama, while the varied yet
consistent color expressions showcase the unique benefits of key
products. A special Valentine’s promo bundle adds a romantic touch,
inviting consumers to gift the transformative magic of IT Cosmetics to
their loved ones. Role:Art Direction, Set Design, Key Visual Development, Simulation, Assets Creation, Lighting & Texturing.
Credits:Agency: VMGROUPE, Creative Director: Addia Cooper-Henry, Animation: Rafa E. Garcia, Priz, 3D Modeling: Ryan James