2013 Poster

Brief: The poster should be designed around a simple and symbolic visual associating the advertising world with the mountains, creation, business and the conviviality of meetings in a magical landscape.

Idea: The magical location of the Cristal Awards will get you high, just like cristal meth will get you high. A visual pun showcasing the snow like Cristal substance on the nose of the talent.

2013 Poster

Brief: The poster should be designed around a simple and symbolic visual associating the advertising world with the mountains, creation, business and the conviviality of meetings in a magical landscape.

Idea: The magical location of the Cristal Awards will get you high, just like cristal meth will get you high. A visual pun showcasing the snow like Cristal substance on the nose of the talent.

2014 Poster

Brief: Showcase Mena Cristal Awards as the fiercest place for creative competition.

Idea: Innovate or die is a quote I learned at TBWA. It is part of the culture. I couldn't trace back who said it first. Some say Tom Peters, some sa Lee Clow, and some say it emerged at CNN as a work mantra.

2014 Poster

Brief: Showcase Mena Cristal Awards as the fiercest place for creative competition.

Idea: Innovate or die is a quote I learned at TBWA. It is part of the culture. I couldn't trace back who said it first. Some say Tom Peters, some sa Lee Clow, and some say it emerged at CNN as a work mantra.

Making off

The poster was shot & retouched by a photographer, and fine-tuned and art directed by me.

Making off

The poster was shot & retouched by a photographer, and fine-tuned and art directed by me.