Mena Cristal Awards.

The MENA Cristal Festival was created in 2005 to introduce a new and ambitious creative advertising award, bringing together the Middle Eastern and North African regions for the first time. The festival strands as the Middle Eastern & North African version of the Cristal Festival (European Festival), which is held each December in the Swiss resort of Crans Montana. 

Role: Concept, Art Direction, Design.

Mena Cristal Awards.

The MENA Cristal Festival was created in 2005 to introduce a new and ambitious creative advertising award, bringing together the Middle Eastern and North African regions for the first time. The festival strands as the Middle Eastern & North African version of the Cristal Festival (European Festival), which is held each December in the Swiss resort of Crans Montana. 

Role: Concept, Art Direction, Design.

Mena Cristal Awards.

The MENA Cristal Festival was created in 2005 to introduce a new and ambitious creative advertising award, bringing together the Middle Eastern and North African regions for the first time. The festival strands as the Middle Eastern & North African version of the Cristal Festival (European Festival), which is held each December in the Swiss resort of Crans Montana. 

Role: Concept, Art Direction, Design.

Mena Cristal – Poster

2013 Poster

Brief: The poster should be designed around a simple and symbolic visual associating the advertising world with the mountains, creation, business and the conviviality of meetings in a magical landscape.

Idea: The magical location of the Cristal Awards will get you high, just like cristal meth will get you high. A visual pun showcasing the snow like Cristal substance on the nose of the talent.

2013 Poster

Brief: The poster should be designed around a simple and symbolic visual associating the advertising world with the mountains, creation, business and the conviviality of meetings in a magical landscape.

Idea: The magical location of the Cristal Awards will get you high, just like cristal meth will get you high. A visual pun showcasing the snow like Cristal substance on the nose of the talent.

Making off

The poster was shot & retouched by a creative production house.

 

Making off

The poster was shot & retouched by a creative production house.

 

Making off

The poster was shot & retouched by a creative production house.

Making off

The poster was shot & retouched by a creative production house.

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3f0a6747216071.5607f8b577294
Print

2014 Poster

Brief: Showcase Mena Cristal Awards as the fiercest place for creative competition.

Idea: Innovate or die is a quote I learned at TBWA. It is part of the culture. I couldn't trace back who said it first. Some say Tom Peters, some sa Lee Clow, and some say it emerged at CNN as a work mantra.

2014 Poster

Brief: Showcase Mena Cristal Awards as the fiercest place for creative competition.

Idea: Innovate or die is a quote I learned at TBWA. It is part of the culture. I couldn't trace back who said it first. Some say Tom Peters, some sa Lee Clow, and some say it emerged at CNN as a work mantra.

Making off

The poster was shot & retouched by a photographer, and fine-tuned and art directed by me.

Making off

The poster was shot & retouched by a photographer, and fine-tuned and art directed by me.

8875bf10948119.560ee49c312b2
68c07610948119.560ee48b69d71

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Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

LOCATION
LOCATION
LOCATION
LOCATION
LOCATION

Amsterdam, The Netherlands

Amsterdam, The Netherlands

Amsterdam, The Netherlands

Amsterdam, The Netherlands

Amsterdam, The Netherlands