Various Clients

Ideas, campaigns, and digital ideas clients loved but never made it to production.

A collection of creative ideas I came up with for several clients. All of these ideas were loved and approved by their respective clients, but for various reasons never made it to production. Some are digital, some are storyboards, sketches, and some are print campaigns. The ideas are excerpts from the full campaigns roadmaps.

KV15

Toyota

Gear Up Launch.

Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. We created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban. Then, for the first round of creative, I came up with the idea:

Go Further, Do More.

I trully wanted to move people, inspire them, and make them think. I wanted to go beyond product points. And to do that I needed to reflect our targets’ inner realities and their aspirations in manifestos, I wanted to tell them what the brand believed in, calling them to adopt it, and translate it into reality. I didn’t want to create an ad campaign, I wanted it to be a call to the fact that there is more in life.

This campaign was the manifestos, it will designed to be the part of the movie that inspires you and listen to over and over againon YouTube.. It moves you… thus creating movements, and each category will get one.

Role: Concept, Art Direction, English Copywriting, Digital Ideas.

Toyota

Gear Up Launch.

Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. We created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban. Then, for the first round of creative, I came up with the idea:

Go Further, Do More.

I trully wanted to move people, inspire them, and make them think. I wanted to go beyond product points. And to do that I needed to reflect our targets’ inner realities and their aspirations in manifestos, I wanted to tell them what the brand believed in, calling them to adopt it, and translate it into reality. I didn’t want to create an ad campaign, I wanted it to be a call to the fact that there is more in life.

This campaign was the manifestos, it will designed to be the part of the movie that inspires you and listen to over and over againon YouTube.. It moves you… thus creating movements, and each category will get one.

Role: Concept, Art Direction, English Copywriting, Digital Ideas.

Toyota

Gear Up Launch.

Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. We created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban. Then, for the first round of creative, I came up with the idea:

Go Further, Do More.

I trully wanted to move people, inspire them, and make them think. I wanted to go beyond product points. And to do that I needed to reflect our targets’ inner realities and their aspirations in manifestos, I wanted to tell them what the brand believed in, calling them to adopt it, and translate it into reality. I didn’t want to create an ad campaign, I wanted it to be a call to the fact that there is more in life.

This campaign was the manifestos, it will designed to be the part of the movie that inspires you and listen to over and over againon YouTube.. It moves you… thus creating movements, and each category will get one.

Role: Concept, Art Direction, English Copywriting, Digital Ideas.

Toyota

Gear Up Launch.

Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. We created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban. Then, for the first round of creative, I came up with the idea:

Go Further, Do More.

I trully wanted to move people, inspire them, and make them think. I wanted to go beyond product points. And to do that I needed to reflect our targets’ inner realities and their aspirations in manifestos, I wanted to tell them what the brand believed in, calling them to adopt it, and translate it into reality. I didn’t want to create an ad campaign, I wanted it to be a call to the fact that there is more in life.

This campaign was the manifestos, it will designed to be the part of the movie that inspires you and listen to over and over againon YouTube.. It moves you… thus creating movements, and each category will get one.

Role: Concept, Art Direction, English Copywriting, Digital Ideas.

Everybody will be famous for 15 seconds—Digital App:

I wanted to utilize user-generated content by creating an app that supports the brand’s core messge: “go further. Do more”. Briefly it’s an idea of an app that allows you to create your own ideas. 

Participants will be required to create a compilation of 15 sec movie either they shot for the contest or already have on their phones showing their own understanding of the manifesto and how it inspires them of each category in real life whether it’s a car race they did once, mountain climbing trip, or an amazing dive.

The app will give them the total freedom of being the actor, the director and the production team, user-friendly of course… they can crop resize, slo-mo, color grade their 15 seconds (aiming on instagramsince it’s trending and this is the max allowed on it),

in other words they will create 15” commercials, once done with editing, the app will embed the campaign’s manifestos voice-over on it creating a 15 sec spot. They get to share it, post it and allow people to interact with the content, the video that gets the most impressions over the microsite will win the prize. They will be interested because for the first time you’re allowing them to talk, and not to listen to brands’ messages only.

App3
APP5
App6

Building Fan Base—Digital App:

I proposed an idea to create a location-aware app that will support the core message “go further. Do more” and reward people if they did. Usually any activity under our core message “go further. do more” requires “going out” and usually there are key places that we know of in each city where people practice these activities, we know where they dive and where they race etc.. 

The app will reward the audience based on how frequent they go to these places and the distance they crossed to reach them, they will be rewarded with points which they will utilize later, it will update you with the results everyday for the whole period of the sustain phase.

In a nutshell, the app will monitor your movement geographically through check-ins in these venues that are already integrated in the app and the app is aware of them and how much you crossed to reach them, of course each category has it’s own venues & distances.

Location

How does it work?—Digital App:

To go for a nice dive you need to cross around 65KM to reach a good diving site for example, and when someone goes, the app will be checking-in your place constantly, so it will know that you visited this place and it will give you points, also how much did you cross to reach there is a factor.

Having all the diving places already integrated in the app, it will know that you did an activity that supports the core message and you will be rewarded by getting points, of course the more activities you do the more distance you need to cross and the more venues you will check-in thus the more points you will get.

So assuming an average person crosses 40-60 KM (numbers need verification and proper stats) per day between work, home and evening hangout with buddies, this person will start accumulating points having crossed 65KM per day and/or went to cool places that are already integrated in the app.

And the app will send you a notification; an inspirational message congratulating the person for living life to the fullest on that day and informing him/her about the number of points they collected so far. If a person didn’t reach the daily target the app will suggest several venues in order for you to live life as intended. Of course sharing these results with your friends is part of it, and on the microsite to stay in the known of your ranking as well.

The points you will collect will be utilized later in the Full Launch Phase as rewards.

Sustain App

Cities Compeition App:

On the website we will create online meters measuring each city whether it’s living “life the fullest” or not, readings on them will be received from direct feedback from all the user in each city through averaging their number vsindividual scores, in case they did it will start displaying inspiring footage and images from the different lifestyles, if not, it will start displaying images of grim offices, trashcans full of paper etc… with inspiring messages telling people there’s more in life… 

It will create competition between the cities…like if Jeddah's meter is up we say "Jeddah’s is doing cool stuff now, can you do better?"

City Competition

Sunbulah

Sunbulah Pizza Launch.

Sunbulah Pizza wanted to take an aggressive route to its marketing, they wanted to bash delivery pizza to promote its brand. I built three directions based on three different insights.

Role: Concept

Concept One: The Pizza for the civilized world (Thumbs). 

This concept was based on the idea of human advancement. We’ve acheived a lot. We’ve been to the moon, and humanity has done a lot of great things, yet somehow, pizza delivery still have a plethora of problems that it feels it belongs to a different era.

Four executions: • late order • messy order • cold order • wrong order.

Concept Two: Frustration (Thumbs) 

This is based on the unviversal truth that people get frustrated when there is a problem with their order. I built on this insight and exaggerated it quite a bit.

Four executions: • late order • messy order • stale order • wrong order.

Concept three: Change (Thumbs)

People are not their best when they’re hungry. I built on this insight and came up with the idea: Don’t let delivery change who you are. Get Sunbulah.

Four executions: • late order • messy order • stale order • wrong order.

Green Farms

Rice Launch Campaign.

The brief asked to capitalize on the exceptional quality of the rice.

Role: Concept, English Copy.

Green Farms

Rice Launch Campaign.

The brief asked to capitalize on the exceptional quality of the rice.

Role: Concept, English Copy.

Green Farms

Rice Launch Campaign.

The brief asked to capitalize on the exceptional quality of the rice.

Role: Concept, English Copy.

Sticking concept Enjoy copy
Sticking concept Plate (1)
Sticking concept Demand
Sticking concept copy

Albatal Popcorn

Next-level Crunch.

I worked on three films for Albatal, a famous Saudi propcorn brand. The brief was to ellaborate and highlight the crunch.

Role: Concept, Art Direction, Storyboarding.

Film One: Thief

The fun of the crunch will put the power in “the mouth” of the hero literally, making him altering events to his personal amusement. It’s a humorous suspenseful storytelling of “I want to know what will happen next”, dramatizing the effect of the crunch in a captivating yet simple, funny way.

Film One: Crunchilla

We all like horror movies, especially our target audience! They keep us on the edge of our seat, this commercial will depict one in the “funniest” way imaginable.

Film Three: Obvious Choice

Simplicity & humor are used in this direction to show how fun is the crunch. The hero will favor the fun of crunch over all other fun! It’s unbeatable.. just a crunch will turn your world upside down! With an unexpected twist.. We’ll leave the viewer with a chuckle on their face, a smile in their mind and a perception of how fun is Albatal Popcorn.

Crunch-cancelling headphones (Activation)

To demonstrate its loud crunch and freshness.. I proposed to create a spoof headphone brand with a spoof technology called “crunch-cancelling”.. its function is to isolate the crunch sound of Albatal Popcorn due to its loudness.  

The headphonne is to be displayed on a branded stand inside Virgin Megastores for example, once try it, it will run a message how to can cancel the noise of any popcorn crunch. To prove that, I propsed to place Al Batal popcorn next to the stand.

 When walking out of the experience they will know that Albatal is the crunchiest and freshest popcorn…
 

Crunch-cancelling headphones (Activation)

To demonstrate its loud crunch and freshness.. I proposed to create a spoof headphone brand with a spoof technology called “crunch-cancelling”.. its function is to isolate the crunch sound of Albatal Popcorn due to its loudness.  

The headphonne is to be displayed on a branded stand inside Virgin Megastores for example, once try it, it will run a message how to can cancel the noise of any popcorn crunch. To prove that, I propsed to place Al Batal popcorn next to the stand.

 When walking out of the experience they will know that Albatal is the crunchiest and freshest popcorn.

Crunch-cancelling headphones (Activation)

To demonstrate its loud crunch and freshness.. I proposed to create a spoof headphone brand with a spoof technology called “crunch-cancelling”.. its function is to isolate the crunch sound of Albatal Popcorn due to its loudness.  

The headphonne is to be displayed on a branded stand inside Virgin Megastores for example, once try it, it will run a message how to can cancel the noise of any popcorn crunch. To prove that, I propsed to place Al Batal popcorn next to the stand.

 When walking out of the experience they will know that Albatal is the crunchiest and freshest popcorn.

activation ambient
Albatal Presentation 3

Saudi Telecommunications

Digital Justic.

To demonstrate that STC has an unbreakable internet connection, I proposed to create a suspense story of an organization kidnapping celebrities, and requiring people/followers to interact with them on social media through certain mechanics and in order to free them

Bottom line; their lives depend on how solid STC’s connection is. Below is an excerpt from the presentation deck.
 

Role: Concept

Bupa Arabia

Tebtom Launch.

Tebtom (translates into: Stay Healthy) is a set of unique healthcare services provided to Bupa customers that transcend regular healthcare coverage; to help people and their families get the most out of your daily lives. The promise of the brand is to: surround people with care 

Role: Concept for digital & interactive app

2104_BUPA 2340-ƒ

Tebtom Mobile App

To show how much we care, I proposed to create a simple location-aware app; once a customer checks himself/herself into a place “restaurant, Gym etc..” the app will send them a notification with light tips on not to forget to eat salad, or do cardio for five minutes before the start working out, etc, which is what written on the captions in the images

tebtomapp
tebtomapp2

Hey There Interactive Screen

magine walking into your work’s building at 9.00 AM, most of the buildings they have these screen displaying Quran, pictures of flowers etc… you’re passing by the screen, suddenly pops up a doctors that tells, hey you, yes the guy in the grey thobe, “through a connected camera & microphone on the screen” you will feel surprised… he introduces himself and Tebtom and asks you a couple of question about your health and gives you tips and advices… That’s the real “surrounding you with care”.

HeyThere

Tebtom Meter App

This idea will entertain & inform at the same time; several iPads will be placed on various places along with a headphone and a microphone, passers will be asked to take the test and see how much care there is in their voice.

through repeating a sentence which happens to be a piece of information about Tebtom, here you go, we just got users memorizing the service in a fun and interactive way.

After analysing their voice, the app will give users a score of how much care there is in their voice (AI algorithms similar to Moodies app is needed to provide accurate ratinngs).
 

Tebtom Meter copy

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Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

Available for local, global, and on-site projects in the Netherlands.

LOCATION
LOCATION
LOCATION
LOCATION
LOCATION

Amsterdam, The Netherlands

Amsterdam, The Netherlands

Amsterdam, The Netherlands

Amsterdam, The Netherlands

Amsterdam, The Netherlands