University of Business & Technology

I am you.

UBT in Jeddah approached us with a problem: prospect students do not consider local universities as candidates. We gathered insights from students and realized that UBT communication lacks two insights: students seek international universities for the lifestyle, they also care about education that lands them their dream job.

Role: Concept, Art Direction, Treatment, Storyboarding, copywriting.

University of Business & Technology

I am you.

UBT in Jeddah approached us with a problem: prospect students do not consider local universities as candidates. We gathered insights from students and realized that UBT communication lacks two insights: students seek international universities for the lifestyle, they also care about education that lands them their dream job.

Role: Concept, Art Direction, Treatment, Storyboarding, copywriting.

University of Business & Technology

I am you.

UBT in Jeddah approached us with a problem: prospect students do not consider local universities as candidates. We gathered insights from students and realized that UBT communication lacks two insights: students seek international universities for the lifestyle, they also care about education that lands them their dream job.

Role: Concept, Art Direction, Treatment, Storyboarding, copywriting.

University of Business & Technology

I am you.

UBT in Jeddah approached us with a problem: prospect students do not consider local universities as candidates. We gathered insights from students and realized that UBT communication lacks two insights: students seek international universities for the lifestyle, they also care about education that lands them their dream job.

Role: Concept, Art Direction, Treatment, Storyboarding, copywriting.

Idea:

We crafted a film around those two insights. The idea is simple: UBT speaks the language of the students, their concerns and aspiration in the "I" pronoun:

I'm your future..
I'm your ambition..
I'm the lifestyle you always wanted to live..
I'm the proof that there is no impossible..
I'm the successful you..
I'm the education to land your dream job..
I'm UBT.
I'm you.

We crafted a film around those two insights. The idea is simple: UBT speaks the language of the students, their concerns and aspiration in the "I" pronoun:

I'm your future..
I'm your ambition..
I'm the lifestyle you always wanted to live..
I'm the proof that there is no impossible..
I'm the successful you..
I'm the education to land your dream job..
I'm UBT.
I'm you.

We crafted a film around those two insights. The idea is simple: UBT speaks the language of the students, their concerns and aspiration in the "I" pronoun:

I'm your future..
I'm your ambition..
I'm the lifestyle you always wanted to live..
I'm the proof that there is no impossible..
I'm the successful you..
I'm the education to land your dream job..
I'm UBT.
I'm you.

We crafted a film around those two insights. The idea is simple: UBT speaks the language of the students, their concerns and aspiration in the "I" pronoun:

I'm your future..
I'm your ambition..
I'm the lifestyle you always wanted to live..
I'm the proof that there is no impossible..
I'm the successful you..
I'm the education to land your dream job..
I'm UBT.
I'm you.