Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. Our solution was to build the brand around its customers. We wrote the manifesto around empowering audiences’ lifestyles and created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban.
Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. Our solution was to build the brand around its customers. We wrote the manifesto around empowering audiences’ lifestyles and created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban.
Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. Our solution was to build the brand around its customers. We wrote the manifesto around empowering audiences’ lifestyles and created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban.
Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. Our solution was to build the brand around its customers. We wrote the manifesto around empowering audiences’ lifestyles and created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban.
Gear Up is a Toyota-subsidiary company that customizes cars, not only Toyotas and Lexuses but other brands as well. The company approached us to help them launch the brand. Our solution was to build the brand around its customers. We wrote the manifesto around empowering audiences’ lifestyles and created four personalities the brand caters to; Adventurer, Performative, Prestigious, and Urban.
Experiential
For the launch campaign, I came up with the idea: your car reflects your passion. I relied completely on the audience to realize it. We brought in car enthusiasts—adventurers, prestige lovers, speed junkies, and hipsters—asked them to bond with the cars, and simply captured the moments of bonding through a lens. Then we talked to them about what would they do with the cars, what is their ideal usage for them, what would a day out with these cars look like to them, and reflected that onto the cars, literally.
For the launch campaign, I came up with the idea: your car reflects your passion. I relied completely on the audience to realize it. We brought in car enthusiasts—adventurers, prestige lovers, speed junkies, and hipsters—asked them to bond with the cars, and simply captured the moments of bonding through a lens. Then we talked to them about what would they do with the cars, what is their ideal usage for them, what would a day out with these cars look like to them, and reflected that onto the cars, literally.
For the launch campaign, I came up with the idea: your car reflects your passion. I relied completely on the audience to realize it. We brought in car enthusiasts—adventurers, prestige lovers, speed junkies, and hipsters—asked them to bond with the cars, and simply captured the moments of bonding through a lens. Then we talked to them about what would they do with the cars, what is their ideal usage for them, what would a day out with these cars look like to them, and reflected that onto the cars, literally.
For the launch campaign, I came up with the idea: your car reflects your passion. I relied completely on the audience to realize it. We brought in car enthusiasts—adventurers, prestige lovers, speed junkies, and hipsters—asked them to bond with the cars, and simply captured the moments of bonding through a lens. Then we talked to them about what would they do with the cars, what is their ideal usage for them, what would a day out with these cars look like to them, and reflected that onto the cars, literally.
For the launch campaign, I came up with the idea: your car reflects your passion. I relied completely on the audience to realize it. We brought in car enthusiasts—adventurers, prestige lovers, speed junkies, and hipsters—asked them to bond with the cars, and simply captured the moments of bonding through a lens. Then we talked to them about what would they do with the cars, what is their ideal usage for them, what would a day out with these cars look like to them, and reflected that onto the cars, literally.
I wanted to treat it visually in a different way. So I created a unique artistic direction that blends life-style imagery and conceptual imagery. The high fidelity of life-style photography fused with the identification of the idea that a person’s car tells something about its owner—the best of the two worlds.
I wanted to treat it visually in a different way. So I created a unique artistic direction that blends life-style imagery and conceptual imagery. The high fidelity of life-style photography fused with the identification of the idea that a person’s car tells something about its owner—the best of the two worlds.
I wanted to treat it visually in a different way. So I created a unique artistic direction that blends life-style imagery and conceptual imagery. The high fidelity of life-style photography fused with the identification of the idea that a person’s car tells something about its owner—the best of the two worlds.
I wanted to treat it visually in a different way. So I created a unique artistic direction that blends life-style imagery and conceptual imagery. The high fidelity of life-style photography fused with the identification of the idea that a person’s car tells something about its owner—the best of the two worlds.
I wanted to treat it visually in a different way. So I created a unique artistic direction that blends life-style imagery and conceptual imagery. The high fidelity of life-style photography fused with the identification of the idea that a person’s car tells something about its owner—the best of the two worlds.
Following the same art direction, the client decided to create an image inventory for their products to be used on their website and for printing material.
Following the same art direction, the client decided to create an image inventory for their products to be used on their website and for printing material.
Following the same art direction, the client decided to create an image inventory for their products to be used on their website and for printing material.
Following the same art direction, the client decided to create an image inventory for their products to be used on their website and for printing material.
Following the same art direction, the client decided to create an image inventory for their products to be used on their website and for printing material.
Ask more about how audience-centric work drives results to your brand/client
Ask more about how audience-centric work drives results to your brand/client:
Ask more about how audience-centric work drives results to your brand/client:
Ask more about how audience-centric work drives results to your brand/client:
Ask more about how audience-centric work drives results to your brand/client:
Available for local, global, and on-site projects in the Netherlands.
Available for local, global, and on-site projects in the Netherlands.
Available for local, global, and on-site projects in the Netherlands.
Available for local, global, and on-site projects in the Netherlands.
Available for local, global, and on-site projects in the Netherlands.
Kenan
Kenan
Kenan
Kenan
Kenan
Desar (COMING SOON)
Desar (COMING SOON)
Desar (COMING SOON)
Desar (COMING SOON)
Desar (COMING SOON)
Amsterdam, The Netherlands
Amsterdam, The Netherlands
Amsterdam, The Netherlands
Amsterdam, The Netherlands
Amsterdam, The Netherlands
© Kenan Abdulghani 2019—Amsterdam.
© Kenan Abdulghani 2019—Amsterdam.
© Kenan Abdulghani 2019—Amsterdam.
© Kenan Abdulghani 2019—Amsterdam.
© Kenan Abdulghani 2019—Amsterdam.